FARM Rio Transforms Place Des Lices With a Rio Inspired Street Market Experience

A Carioca market in Saint-Tropez L’Épicerie FARM Rio is set just steps from the brand’s seasonal home in Saint-Tropez, extending its resort presence from the boutique onto the cobblestones of Place des Lices.

The square, best known for its bustling Tuesday and Saturday morning market, is a long standing local ritual where residents and visitors shop Provençal produce, flowers and textiles in the shade of plane trees.

By dropping a Brazilian “grocery” into this setting, FARM Rio taps directly into the flow of daily life in Saint-Tropez rather than creating a pop up removed from local habits. The set up leans into the visual language of open air markets, swapping crates of fruit and vegetables for a curated, tropical take on summer living.

Trading hours that follow local rhythms The experience runs for four days, from July 23 to July 26, with trading hours split to mirror the town’s own routine: 9:00 AM to 1:00 PM and 5:00 PM to 8:00 PM…