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FARM Rio Transforms Place Des Lices With a Rio Inspired Street Market Experience

This initiative, part of FARM Rio's broader 'Summer Stores' strategy, brings tropical aesthetics to the French Riviera.

Published: Jul 27, 2026 2:12 PM

By Shipra Bohara

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FARM Rio Transforms Place Des Lices With a Rio Inspired Street Market Experience

Brazilian fashion brand FARM Rio is taking over Place des Lices in Saint Tropez with L’Épicerie FARM Rio, a four day activation that turns the town’s beloved Provençal market into a slice of Rio de Janeiro.
Running from July 23 to 26, the concept brings the color, energy and rituals of a Carioca street market to one of the French Riviera’s most iconic summer traditions.

A Carioca market in Saint-Tropez L’Épicerie FARM Rio is set just steps from the brand’s seasonal home in Saint-Tropez, extending its resort presence from the boutique onto the cobblestones of Place des Lices.

The square, best known for its bustling Tuesday and Saturday morning market, is a long standing local ritual where residents and visitors shop Provençal produce, flowers and textiles in the shade of plane trees.

By dropping a Brazilian “grocery” into this setting, FARM Rio taps directly into the flow of daily life in Saint-Tropez rather than creating a pop up removed from local habits. The set up leans into the visual language of open air markets, swapping crates of fruit and vegetables for a curated, tropical take on summer living.

Trading hours that follow local rhythms The experience runs for four days, from July 23 to July 26, with trading hours split to mirror the town’s own routine: 9:00 AM to 1:00 PM and 5:00 PM to 8:00 PM…

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FARM Rio Transforms Place Des Lices With a Rio Inspired Street Market Experience

This initiative, part of FARM Rio's broader 'Summer Stores' strategy, brings tropical aesthetics to the French Riviera.

Unlock the rest of this story

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