FARM Rio Transforms Place Des Lices With a Rio Inspired Street Market Experience

Brazilian fashion brand FARM Rio is taking over Place des Lices in Saint Tropez with L’Épicerie FARM Rio, a four day activation that turns the town’s beloved Provençal market into a slice of Rio de Janeiro.
Running from July 23 to 26, the concept brings the color, energy and rituals of a Carioca street market to one of the French Riviera’s most iconic summer traditions.

A Carioca market in Saint-Tropez

L’Épicerie FARM Rio is set just steps from the brand’s seasonal home in Saint-Tropez, extending its resort presence from the boutique onto the cobblestones of Place des Lices. The square, best known for its bustling Tuesday and Saturday morning market, is a long standing local ritual where residents and visitors shop Provençal produce, flowers and textiles in the shade of plane trees.

By dropping a Brazilian “grocery” into this setting, FARM Rio taps directly into the flow of daily life in…