Five Award-Winning Formulas Headline YOE’s Launch at Bloomingdale’s

Founder’s Vision, Biotech Innovation, and Clean Formulation Born from Guo’s own journey with autoimmune-linked skin sensitivity, Yoé is based on precise biotechnology and a relentless commitment to gentle efficacy.

Each formula uses advanced encapsulated actives—like ceramides, hyaluronic acid, EGF (epidermal growth factor), niacinamide, tranexamic acid, and red algae—to deliver visible results while remaining ultra-gentle, even for those with the most fragile skin barriers.

Yoé’s “clean without compromise” promise is backed by EWG Verification™, Leaping Bunny Certification, vegan status, and a strict no-fragrance policy. According to founder Guo, “With Yoé, we set out to create skincare that outperforms beyond the surface, combining biotech innovation with results-driven simplicity.

Our partnership with Bloomingdale’s marks an important step in sharing that vision with a wider audience of discerning clients and experts”…