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Five Years Strong Nordstrom Deepens Its AAPI Partnership With Gold House

Nordstrom's beauty activations highlight its commitment to inclusive beauty, featuring brands like Allies of Skin and Augustinus Bader.

Published: Jun 4, 2026 10:23 AM Updated: Jun 8, 2026 12:32 AM

By Shipra Bohara

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Five Years Strong Nordstrom Deepens Its AAPI Partnership With Gold House

Nordstrom is leaning into purpose driven beauty again, marking its fifth consecutive year partnering with Gold House to celebrate Asian American and Pacific Islander (AAPI) Heritage Month. This year, that commitment came to life at the Gold Women’s Breakfast, a beauty focused prelude to Gold Gala, where the top 100 most impactful Asian Pacific leaders in culture, entertainment and entrepreneurship are honored.

A beauty filled morning before Gold Gala Hosted in Los Angeles ahead of the fifth annual Gold Gala, the Gold Women’s Breakfast brought together AAPI women leaders, honorees and allies for a morning of connection, self care and celebration.

Nordstrom supported the experience with a curated suite of beauty moments designed to help guests get ready for the night ahead. Attendees enjoyed: Beauty activations and skin prep stations from ALLIES OF SKIN and Augustinus Bader, including hand massages and product touch ups.

A broader “beauty filled morning” atmosphere in the run up to an evening spotlighting the Gold100 list of Asian Pacific changemakers. For Nordstrom, which has positioned beauty as a key storytelling and community category, this is a natural way to tie products and services to a moment with real cultural meaning.

Five years of partnership with Gold House In its statement, Nordstrom notes that 2026 marks the fifth consecutive year it has partnered with Gold House in honor of AAPI Heritage Month…

Five Years Strong Nordstrom Deepens Its AAPI Partnership With Gold House

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Five Years Strong Nordstrom Deepens Its AAPI Partnership With Gold House

Nordstrom's beauty activations highlight its commitment to inclusive beauty, featuring brands like Allies of Skin and Augustinus Bader.

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