Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

Lucie Macleod, Hair Syrup’s founder and CEO, said, “The U.S. customer already knows Hair Syrup and has been asking for greater access to our products.” Founded in 2020, Hair Syrup says it has grown without outside investment.

The Target agreement adds national shelf access to a business developed through social media and online sales. Illustrative Hair Syrup Rapunzel shampoo and conditioner launch imagery, August 2026—not a photograph of the Target rollout. Image: Hair Syrup. Illustrative Hair Syrup Rapunzel launch campaign, August 2026.

Image: Hair Syrup. CLEARSTEM is bringing a 20-product assortment to more than 600 Studio locations, following its appointment of former Unilever executive Diana Dennett as president. VT Cosmetics is using the format to introduce its scalp-care collection.

The three announcements add distinct supplier developments to Target’s rollout: a British brand’s U.S. store debut, a broader skincare assortment and a Korean beauty brand’s haircare placement. The story is expanded distribution, rather than the releases’ product-performance claims.