HAUS LABORATORIES, the color cosmetics company co-founded by Lady Gaga, and Klarna, a leading global retail bank, payments, and shopping service, have joined forces to launch a state-of-the-art creative studio in Los Angeles. The Studio by Klarna x Haus Labs is designed as an incubator for emerging creators, influencers, and artists, reflecting both brands’ commitment to fostering creativity and self-expression.
Initially conceived as a space for content creation and creative experimentation for Lady Gaga, the Haus of Gaga, and HAUS LABORATORIES teams, The Studio by Klarna x Haus Labs has evolved into a platform that supports the broader creative community. The studio features a full sound stage, a ‘Glam Room’ for makeup prep and transformations, and the Klarna Smoooth Lounge, equipped with multiple interactive moments to enhance the content creation experience. A fragmented mirror theme throughout the space represents the myriad approaches to self-reflection and the beauty within.
In addition to being accessible to the greater Haus stable of creators, The Studio by Klarna x Haus Labs will serve a dual purpose, acting as a resource for up-and-coming creators through the Creator Collective by The Studio by Klarna x Haus Labs. This joint mentorship program, launched by HAUS LABORATORIES and Klarna, will provide a cohort of emerging creators selected by Klarna, HAUS LABORATORIES, and Lady Gaga the opportunity to develop their network, brand, and content through mentorship from experts at HAUS LABORATORIES and a grant provided by Klarna to take their creative projects to the next level. Creators will also be provided with access to the state-of-the-art facilities of The Studio by Klarna x Haus Labs and creative guidance from the HAUS LABORATORIES team to elevate their work.
Ben Jones, CEO of HAUS LABORATORIES, expressed the importance of incorporating the creative community into their brand and activities, while Klarna CEO Sebastian Siemiatkowski highlighted the significance of creative expression during challenging times. The Studio by Klarna x Haus Labs aims to amplify the voices of innovative, boundary-pushing creators and provide them with a platform to elevate their artistic work and creative businesses.