H&M has announced the launch of H&M Loooptopia Experience on Roblox. H&M Loooptopia is an immersive experience on Roblox that lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M‘s new interactive online experience also puts circular actions at the heart of the fun.
“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” says Linda Li, Head of Customer Activation & Marketing, H&M Americas. “In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”
The H&M Loooptopia Experience on Roblox is an immersive…
3D experience filled with social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events and more.
It allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative, and playful environment on the Roblox platform that’s connecting millions of people through immersive shared experiences, all while encouraging creativity and self-expression.
“We loved collaborating with H&M to build the H&M Loooptopia Experience on Roblox- the place on Roblox where anybody can be a fashion designer,” says Andrew Douthwaite, Chief Commercial Officer, Dubit.
“H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity and Culture…
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