Charli XCX electrified Times Square on November 18, 2024, with a surprise pop-up concert in collaboration with H&M. The event, which was announced just 30 minutes prior, drew thousands of fans eager to witness the pop star perform tracks from her acclaimed album "Brat."
RB Insights
- Surprise Announcement: The concert was revealed only 30 minutes before it started, creating a buzz among fans.
- Performance Highlights: Charli performed five songs from her album "Brat," including hits like "360," "Apple," and the remix of "Guess."
- Fashion Collaboration: The event celebrated the opening of H&M's new Times Square store and featured Charli in custom H&M pieces inspired by the Holiday Collection.
- Star-Studded Afterparty: Following the concert, an exclusive afterparty was held at the iconic Hotel Chelsea, attended by various celebrities.
The concert marked the culmination of a global series of events by H&M aimed at revitalizing its brand image amid financial challenges. With disappointing profits and increasing competition, H&M has turned to innovative marketing strategies, including collaborations with influential artists like Charli XCX.
"Charli xcx is a special friend of H&M. Her spirt of innovation and inclusivity is exactly in step with our values. We are so lucky that she has been a central part of this exciting tour, kicking off the events with a special performance in London, and now wrapping things up with this already-legendary Times Square set ." Ann-Sofie Johansson, H&M
@timessquare.nyc Surprise! @Charli XCX pop-up concert in Times Square 💚 Presented by @H&M ♬ original sound - Times Square NYC
Charli's performance was not just a musical event but a vibrant celebration of fashion and culture. The Times Square screens were transformed with visuals from her album, creating a dazzling backdrop for the performance. As Charli performed from a glass-lined stage, fans were treated to a unique experience, engaging with the crowd below.
"It was so cute performing at Times Square for H&M. Thank you to everyone who came to party with me!" – Charli xcx
Event Details
- Date: November 18, 2024
- Location: Times Square, New York City
- Attendees: Thousands of fans, influencers, and celebrities, including Julia Fox and Amelia Gray.
- Setlist:
- 365
- 360
- Von Dutch
- Apple
- Guess (Remix)
Afterparty Highlights
The concert was part of H&M's strategy to enhance customer loyalty and engagement. After the concert, guests were whisked away to the Hotel Chelsea for an exclusive afterparty. The event featured DJ sets from notable artists, including DJ Pee .Wee (Anderson .Paak), creating a lively atmosphere that continued the celebration of music and fashion.
Charli XCX's partnership with H&M reflects a shared vision of inclusivity and innovation. As the pop star stated, performing in Times Square was a delightful experience, and she expressed gratitude to her fans for their support.
