As a globally recognized retail expert, Jeanel Alvarado is known for her expertise in marketing, e-commerce, merchandising, technology, and direct-to-consumer operations. She is the Founder and CEO at RETAILBOSS, an internationally recognized media publication and consultancy firm that serves as a hub for retail executives and professionals across the globe.
Alvarado’s insights and expert commentary are highly sought after by various publications, contributing significantly to the ever-changing dynamics of the retail industry. Her thought leadership has positioned her as a key influencer in the field. For further engagement and professional connection, Jeanel Alvarado can be reached on Linkedin.
On the other hand, the article “Shopify: How to Set Up Google Maps Ads for Beginners” from Shopify provides a step-by-step guide on setting up Google Maps ads. It explains the process of enabling Google Maps to show search ads, selecting an advertising objective and goal, organizing the account, setting a budget, picking keywords, setting landing pages, deciding which devices to show up on, and writing the ads. The article also discusses the bidding system of Google Ads and how it affects the placement of the ads.
Read the articles to spot Jeanel’s expert commentary.