lululemon Creates Nearly 4,000 Personalized Pieces at Its Sydney Race-Week Print Shop

Image: lululemon. Image: lululemon. Image: lululemon. Image: lululemon. Image: lululemon. The company said its ambassadors, partners and guests took part in experiences designed around preparing for the race, connecting with other runners and celebrating afterward.

Alongside the Print Shop, the program included community-led runs, race-day rituals and a separate Record Shop gathering space. Customization Gives Race Kit a Local Identity The Print Shop operated at Pitt Street Mall from August 26 to 30.

As outlined on lululemon’s official event site, customers could add exclusive Sydney 2026 graphics to eligible new products purchased from its central-city stores. Garments needed to retain their tags, and shoppers could select up to two graphics per piece.

That purchase-linked format gave customization a clear merchandising role. A standard product could become a keepsake tied to the city and race weekend, with the printing process extending the experience beyond selecting an item from a store rail…