Birks Group is making major moves in the Calgary market with the launch of two store renovations. Maison Birks’ newly renovated flagship store located in the CORE Shopping Centre welcomed clients in July. Birks Group’s Brinkhaus Jewellers boutique was revealed early September.
“At Birks Group, we are continuously looking for ways to enhance our store experience and service offerings,” says Jean-Christophe Bédos, President and CEO, Birks Group. “By renovating our Maison Birks CORE Shopping Centre store and our Brinkhaus store, we are significantly elevating the shopping experience for our Calgary clientele.”
The complete renovation of the 5,465 square foot Maison Birks flagship store at the CORE Shopping Centre was designed by Aedifica and incorporates elements inspired by the Montrealand Toronto Maison Birks flagship stores.
The CORE Shopping Centre store is the first to unveil a Bijoux Birks 1,500 square foot shop-in-shop. The boutique highlights Birks Group’s own extensive Bijoux Birks bridal and fine jewellery collections.
The addition of an expansive bridal bar transforms the way couples shop for engagement rings and wedding bands. This interactive space allows for family and friends to join the couple on their journey to finding their dream rings.
The ‘Labo’ is a pop-up section at the front of the store which offers passersby a glimpse of Maison Birks’ latest collections.
The CORE location also houses an assortment of international timepiece and fine jewellery brands including Rolex, Breitling, Longines, Marco Bicego, Montblanc, Roberto Coin, TAG, Tudor, and Wolf. The renovations unveil a new design concept for the Rolex shop-in-shop at 1,210 sq. ft.
Brinkhaus Jewellers, the 70-year-old Birks Group owned banner, has just completed a total transformation of its store located at 823 6 Ave SW. Led by Optima Design, the three-story historical building now features floating showcases, rich, textured wood walls, and gold accents. The store features an expanded fine jewellery and Patek Philippe area. Patek Philippe and IWC are also introducing new design concepts.
SOURCE Birks Group Inc.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.