Luxury Jewellery Retailer Birks Group Unveils Two Major Store Renovations in Calgary

“At Birks Group, we are continuously looking for ways to enhance our store experience and service offerings,” says Jean-Christophe Bédos, President and CEO, Birks Group.

“By renovating our Maison Birks CORE Shopping Centre store and our Brinkhaus store, we are significantly elevating the shopping experience for our Calgary clientele.” The complete renovation of the 5,465 square foot Maison Birks flagship store at the CORE Shopping Centre was designed by Aedifica and incorporates elements inspired by the Montrealand Toronto Maison Birks flagship stores.

The CORE Shopping Centre store is the first to unveil a Bijoux Birks 1,500 square foot shop-in-shop. The boutique highlights Birks Group’s own extensive Bijoux Birks bridal and fine jewellery collections. The addition of an expansive bridal bar transforms the way couples shop for engagement rings and wedding bands.

This interactive space allows for family and friends to join the couple on their journey to finding their dream rings. The ‘Labo’ is a pop-up section at the front of the store which offers passersby a glimpse of Maison Birks’ latest collections. The CORE location also houses an assortment of international timepiece and…