M·A·C Cosmetics Brings 300 Creators to West Hollywood for the Lustreglass Launch

M·A·C Ambassadors Gabbriette and JT led the event, joining a guest list that included Jayden James, Ashtin Earle, Charlotte Lawrence, Vinnie Hacker and Landon Barker. Performers Quinn Blake and Between Friends provided live sets, turning the product launch into a culture focused evening.

A House Built Around Shine House of Glass used the Lustreglass name as the foundation for the event’s creative world. The launch centred on glossy finishes, sheer colour and the reflective “glass” effect that defines the new lip range. The setting gave M·A·C a way to take product storytelling beyond a retail shelf.

Guests could see the launch in a social environment shaped around light, music, beauty and self-expression, all themes closely connected to M·A·C’s heritage. The event took place on August 12 in Los Angeles, bringing creators and beauty community members together as the brand introduced a new lip category for the US market.

For M·A·C, a high-energy launch event is a natural extension of its identity. The brand has long been associated with makeup artistry, fashion, nightlife and creativity, making House of Glass a fitting format for a range developed around shine and expressive lip…