MAC Cosmetics is at the center of a major legal battle after a class action lawsuit was filed in Illinois state court by plaintiff Fiza Javid on August 25, 2025, who alleges that MAC Cosmetics Inc. violated the Illinois Biometric Information Privacy Act (BIPA) by collecting consumers’ biometric data without informed consent.
MAC Cosmetics Class Action at a Glance
On August 25, 2025, Fiza Javid filed the suit (Javid v. MAC Cosmetics Inc., Case No. 2025-CH-08774) in the Circuit Court of Cook County, Illinois, Chancery Division. Javid claims that MAC’s live-video try-on technology—both in stores and online—scans and uses consumers’ geometric facial data without their express authorization. The lawsuit seeks to represent two classes: one for in-store Illinois consumers and another for those who used the technology online.
According to the complaint, MAC Cosmetics uses live-video try-on technology that scans and uses consumers’ geometric facial data without their informed consent.…
The technology creates a live-stream or allows users to upload images to try on cosmetics virtually, yet never informs consumers that it is capturing, storing, or analyzing their biometric identifiers.
The suit alleges that each time a sales associate uses this device or an online shopper interacts with the system, MAC violates BIPA, which requires written consent and a published data policy for collecting and storing biometric data. What Does BIPA Require—And How Was It Allegedly Violated?
The Illinois BIPA, enacted in 2008, is one of the strictest biometric privacy laws in the nation. It requires companies to: Inform individuals in writing about data collection Obtain written consent before capturing or storing biometric data. Outline data storage/destruction policies publicly.
The MAC class action lawsuit contends that MAC captures and collects biometric identifiers and information without ever obtaining informed consent from consumers, and also fails to inform consumers about the collection or disclose a data retention/destruction policy…
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