Macy’s is set to open its fourth Bloomie’s location in New Jersey this fall. This news is part of an ambitious small-format strategy aimed at redefining the shopping experience by introducing more intimate and conveniently located stores.
The upcoming Bloomie’s store will be situated at The Grove in Shrewsbury, an outdoor shopping plaza that represents the modern shift away from traditional mall-centric retail.
Macy’s, Inc. plans to take advantage of its leadership position in the luxury market, where Bloomingdale’s and Bluemercury have been outperformers within the Macy’s, Inc. portfolio and across the broader luxury landscape, by further growing its store fleet and digital presence.
Focusing resources by closing approximately 150 underproductive locations, including approximately 50 by the end of the fiscal year, and prioritizing investment in approximately 350 go-forward locations and the continued expansion of small-format stores.
As part of the strategy, approximately 15 Bloomingdale’s nameplate stores and at least 30 new Bluemercury stores, along with roughly 30 Bluemercury remodels are anticipated to be opened in new and existing markets over the next three years.
