Max Mara Reopens Renovated 745 sqm Avenue Montaigne Flagship in Paris

worked with luxury houses such as Alaïa, Acne Studios and Paul Smith. The brand entrusted her with completely rethinking the Avenue Montaigne flagship, from the façade to the flow of the interior.

The architecture is deliberately subtle and elegant, with open, free flowing spaces, precise lines and carefully resolved details instead of statement making gimmicks. Airiness, natural light and long sightlines are key, creating a calm backdrop for Max Mara’s coats, tailoring and eveningwear.

Inside the 745 sqm retail space Across the 745 sqm, the store is organized to give each category room to breathe, from outerwear and suiting to dresses, knitwear and accessories. Product is spaced out rather than crowded, reinforcing the brand’s premium positioning and making the shopping experience feel more personal.shopping.

Materials are chosen to quietly echo Max Mara’s codes: warm yet minimal finishes, meticulous joinery, and a balance of softness and structure reminiscent of the brand’s signature coats…