Most well-known luxury fashion brands in the UK (2023 Ranking)

This 2023 ranking demonstrates the dominance of European luxury houses, mainly Italian and French labels, in capturing the attention of UK consumers. The only non-Italian, non-French brand in the top seven is Burberry, with the British luxury fashion house attracting a brand awareness of 86 percent in the United Kingdom.

For this luxury brand study, brand awareness was surveyed using the concept of aided brand recognition, which shows respondents both the brand’s logo and the written brand name.

The survey revealed that among 1,248 respondents aged 18 to 64, Gucci remains a top choice for luxury enthusiasts in the UK, followed closely by Chanel, Dior, Prada, Armani, and Louis Vuitton. In the top 10 ranking spots, Burberry is the sole British entity in seventh place, with an 86% recognition rate.

Luxury fashion brands ranked by brand awareness in the UK Credit: Leading luxury fashion brands ranked by brand awareness in the United Kingdom in 2023, Statista What is Brand Recognition?…