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New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition

New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now.

New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition
NewsRetail

New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition

New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now.

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