ODD Muse, the celebrated British fashion label known for its distinctive blend of elegance and edge, is set to open its first pop-up store in the vibrant neighborhood of Soho, New York City. Scheduled for unveiling on November 9th, 2024 at 55 Mercer St, this new store joins the iconic district renowned for its rich artistic and fashion-forward spirit.
"I can’t really describe what this means to me, it’s a lot of fear and excitement at the same time. By far the biggest thing this big little brand has ever done. Join us November 9th for the opening of our New York City pop up, enjoy @leonsbagelsnyc , meet some of our London team, experience the brand in real life in the most breath taking store. We will also exclusively be launching our end of year collection to New Yorkers in Soho opening weekend ahead of the online launch. I can’t describe how special this is going to be and I hope to see you there." said Founder of ODD Muse, Aimee Smale in an Instagram post.
ODD Muse is lining up exciting opening weekend events to celebrate its American debut. From exclusive in-store offers to a welcome reception with curated playlists, attendees are in for a stylish treat. Visitors will also have the chance to preview the latest collection, featuring ODD Muse’s signature blend of avant-garde and classic aesthetics.
View this post on Instagram
The opening of the Soho store marks a significant milestone in ODD Muse’s journey, welcoming American fans and new clients alike to experience the brand's unique flair. Get ready to discover the unexpected with ODD Muse in New York City.
