On and Cadence Bring Marathon Fuel to Chicago Runners Before Race Week

The brands hosted a riverside pop-up designed to support runners during peak training weeks. Instead of asking runners to pause their workouts or visit a traditional retail space, the activation created a quick stop for hydration and nutrition essentials along their route.

Support During the Training Block Marathon preparation is often built around 12 to 16 weeks of consistent training, including long runs, speed sessions, recovery days and regular nutrition planning. For many runners, the most difficult work is completed long before they arrive at race week.

The On and Cadence pop-up focused on that window. Runners could collect a running belt and bottle, both pre-filled with Cadence bars, electrolytes, gels and other products, allowing them to grab what they needed and continue their session.

The practical format made the experience feel relevant to the realities of marathon training. Runners did not have to step away from their routine for a lengthy event, wait in line at a store or make a separate trip to buy fuel. The activation met them at a natural moment in their training day…