On Expands to Denmark with First Copenhagen Flagship Store in Old Town

The new location is more than a place to buy shoes and apparel. Spanning two floors and 350 square metres, the store has been designed as an expression of Copenhagen itself.

The interior uses a contrast of heritage and modernity, pairing materials that feel raw and architectural with elements that bring warmth and local character.

Red metal cladding references Denmark’s visual identity and contemporary design language, while concrete, grey stucco and oak create a tactile material palette that feels calm, precise and distinctly Nordic. The Round Tower is a key source of inspiration for the store.

Built in the 17th century, the landmark is known for its continuous spiralling ramp, which carries visitors gradually upward through the building. On translates that feeling of movement and flow into the retail experience, using the store’s two levels to create a journey rather than a simple sequence of product displays…