The largest women-owned intimates company in the United States, Ariela & Associates International (AAI) has acquired the disruptive and inclusive brand Parade. The acquisition was announced on August 15th, 2023, marking a new chapter for both companies.
Parade, a trailblazing force in the intimate apparel industry, has been making waves since its launch in 2019. Known for setting new standards for inclusivity, body positivity, and self-expression, the brand has quickly garnered a loyal customer base of young women who seek more than just style from their intimate wear. Parade's commitment to sustainable practices and use of sustainably sourced materials have further solidified its position in the market.
The acquisition by AAI will allow Parade to maintain its unique identity and creative vision while leveraging AAI's best-in-class sourcing, design, and forecasting capabilities. This strategic move is expected to enable Parade to scale not only in the U.S. but also globally.
Ariela Esquenazi, CEO and President of Ariela & Associates International, expressed her admiration for the impact Parade has made in such a short time.
"We admire the extraordinary impact Parade has had in such a short time and are thrilled to bring a brand that shares our values of authenticity, inclusivity, and sustainability to the AAi portfolio," said Ariela Esquenazi, CEO and President of Ariela & Associates International. "Parade's commitment to inclusive fast fashion which doesn't compromise on its sustainable mission aligns seamlessly with our core principles and we believe that this union will allow us to create powerful synergies."
Parade will join AAI's portfolio, which includes plus-size lingerie brand Curvy Couture, affordable intimates brand Smart&Sexy, and Fruit of the Loom, where AAI has held the master license in the bra category for 20 years. The addition of Parade to this portfolio signifies AAI's commitment to creating functional, beautiful, and affordable products for every body type, regardless of age or income.
Parade's founder and CEO, Cami Téllez, had previously stated that the brand had reached a $200 million valuation thanks to its latest round of funding. With the acquisition, Parade is set to continue its growth trajectory, expanding across categories and geographies.
This acquisition marks a significant milestone in the evolution of the intimates industry, demonstrating a continued commitment to inclusivity, sustainability, and body positivity. As Parade becomes part of AAI's portfolio, customers can expect the same quality and values they've come to love, backed by the robust capabilities of a leading player in the industry.
