Prada Gentle Monster Turns Tokyo Aoyama Into a 3D Stage With Three Titanium Frames Five Fictional Forces

PRADA and Gentle Monster have brought their PRADA GENTLE MONSTER eyewear collaboration to Tokyo’s Aoyama district via a special dual pop-up, turning the Prada Tokyo Aoyama flagship and Gentle Monster Tokyo Aoyama into a shared stage built around a book, a sound system and a robot. The installations offer three “dimensions” that give visitors another perspective on the collection, which is available for a limited time across Japan, South Korea, China Mainland and Hong Kong SAR.

Pop-up at Prada and Gentle Monster Aoyama

The collaboration lands first in Japan with an exclusive pop-up that runs simultaneously at two addresses in Minami-Aoyama, Minato City, Tokyo:

• PRADA TOKYO AOYAMA FLAGSHIP STORE
  5‑Chome‑2‑6 Minami‑Aoyama, Minato City, Tokyo 107‑0062.
• GENTLE MONSTER TOKYO AOYAMA
  5‑Chome‑3‑2 Minami‑Aoyama, Minato City, Tokyo.

Both spaces opened their pop-up installations on July 3, 2026, with in-store eyewear launch in Japan on July 6 and online launch on July 7.

Three dimensions: book,…