Prada Gentle Monster Turns Tokyo Aoyama Into a 3D Stage With Three Titanium Frames Five Fictional Forces

Pop-up at Prada and Gentle Monster Aoyama The collaboration lands first in Japan with an exclusive pop-up that runs simultaneously at two addresses in Minami-Aoyama, Minato City, Tokyo: PRADA TOKYO AOYAMA FLAGSHIP STORE5‑Chome‑2‑6 Minami‑Aoyama, Minato City, Tokyo 107‑0062.

GENTLE MONSTER TOKYO AOYAMA5‑Chome‑3‑2 Minami‑Aoyama, Minato City, Tokyo. Both spaces opened their pop-up installations on July 3, 2026, with in-store eyewear launch in Japan on July 6 and online launch on July 7.

Three dimensions: book, sound system, robot The Aoyama pop-up is built around the campaign’s central motif of a book, expanding that concept into three experiential elements: The book – monumental book sculptures and oversized literary elements referencing the campaign narrative, which imagines five forces earth, water, fire, air and love unfolding at one’s fingertips.

The sound system – a custom audio installation that layers ambient and experimental sound, turning the space into a sonic interpretation of the collaboration’s world…