Salomon Opens Its First UK Store Outside London at Liverpool ONE

The move puts Salomon’s direct retail offer into a major regional shopping destination. The Liverpool ONE location gives the brand a setting for product advice and footwear trial alongside its wholesale distribution, while extending its owned-store presence beyond the capital.

Salomon also used the Liverpool opening as a community touchpoint. Its September 17 store event paired a five-kilometre run with a trial of the Aero Blaze 4 GRVL shoe, connecting the physical store with a product-led activity rather than treating the opening only as a retail launch.

Liverpool ONE describes the location as a curated footwear destination. That focused assortment puts specialist product discovery at the center of Salomon’s regional store format, supported by local running events.