Skims and Saks Fifth Avenue Flagship Launch Shop In Store

The dedicated fifth-floor space for Skims at Saks showcases the brand’s assortment of body-positive collections, including Fits Everybody, Seamless Sculpt, and Cotton, alongside Soft Lounge and Boyfriend styles.

Skims worked closely with Willo Perron of Perron-Roettinger to design the shop, which features Skims’ signature rounded-edged fixtures, inclusive mannequins, and a shapewear wall.

To commemorate the launch, Skims also designed a visual installation on the main floor atrium of Saks New York, with digital screens displaying a campaign of models wearing Seamless Sculpt shapewear walking across New York City’s bustling streets. The campaign was shot and directed by Vanessa Beecroft.

Jens Grede, CEO of Skims, expressed excitement about the partnership, stating, “Launching at Saks Fifth Avenue is an exciting move into expanding Skims’ curated retail partnerships…