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Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement

This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador.

Published: Nov 17, 2025 5:13 PM

By Ifrah Nadeem

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Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement

This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of Levi’s with Alia’s youthful global reach, creating the perfect catalyst for the next chapter as denim evolves for a new generation.

“Alia Bhatt’s influence transcends film and fashion; she shapes conversations,” said Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co. “As we grow our women’s portfolio and lead the shift towards expressive, style, and comfort-first fits, Bhatt brings cultural credibility and style authority.

Together, we’re reinforcing Levi’s as one of the most relevant denim brands.” Women’s Fashion at a Turning Point Industry watchers echo the sentiment.

Vogue India calls this the moment that relaxed fits and wider silhouettes move from seasonal trends to everyday essentials, and Levi’s is spearheading this transformation with Bollywood actor Alia Bhatt as their new brand ambassador.

A Shared Vision: Beyond Classic, Toward Trend-Forward Both Alia Bhatt and Levi’s® seek to reflect how a new global community wants to dress—contemporary, expressive, and inclusive. Alia Bhatt’s zestful spirit perfectly embodies this ethos. For me, a pair of denims is never just that; it’s something you live in and make your own…

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Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement

This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador.

Unlock the rest of this story

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