Levi’s Legal Battle Over Pocket Tab With Seven For All Mankind Unfolds in Federal Court

The Legal Complaint: Why Levi Strauss Is Suing The lawsuit was filed in the California federal court on October 22, 2025. Levi Strauss claims that Seven For All Mankind has copied the Levi’s Tab trademark by placing similar tags on the pockets of its garments.

According to Levi’s complaint, the imitation is likely to confuse consumers and trade on its long-standing reputation, which the company says has been built over years of use and global recognition. The tab appears across Levi’s collections—including the classic SilverTab and Orange Tab ranges.

Levi’s calls the tab a distinct marker of authenticity and a defining part of Levi’s identity for generations.

The Alleged Infringement: What’s At Stake Levi Strauss argues that Seven For All Mankind has been manufacturing and selling clothing that uses similar folded cloth tabs on the outer seams of jeans, jackets, and other apparel. The garments are allegedly designed to resemble Levi’s products, and the similarity is deliberate…