PUMA Flagship Store in New York City Sets New Benchmark for Interactive Retail
The 18,000-square-foot, two-story space exemplifies how immersive tech and digital integration are transforming modern retail experiences.
Tag
Retail Marketing
Browse
All Topics
Loading topics...
Casablanca Paris Enters New Era with Priya de Souza as Chief Marketing Officer
Priya de Souza is a graduate of Newcastle University, where she studied Modern Languages and Literature (Spanish and Portuguese). Born in the UK, de Souza’s flair for languages and international culture guided her professional ambitions from the outset. She entered…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Coca-Cola’s AI-Generated Holiday Campaign and the Backlash That Went Viral
The release of Coca-Cola’s 2025 AI Christmas ad sparked widespread criticism as fans questioned the ad’s digital visuals.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…
Why American Eagle “Great Jeans” Campaign Ignites Widespread Debate
In July 2025, American Eagle launched a new denim advertising campaign starring actress Sydney Sweeney, and quickly found itself at the center of a cultural controversy spanning social media, politics, and brand reputation. The campaign’s tagline, “Sydney Sweeney has great…
Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement
This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of Levi’s with Alia’s youthful global reach,…
J.Crew Expands Its Classic With the Most Rollneck Options Ever
J.Crew, one of the leading American clothing brands celebrated for its classic yet forward-thinking aesthetics, has reintroduced its beloved Rollneck sweater for fall 2025 with remarkable impact. Featuring a record-breaking 27 colorways and patterns and starring a cast of cultural…
Hue Unveils “Color that Moves You” Campaign Partnering with Moves NYC Dance School
This fall, iconic legwear brand Hue launched its vibrant new Color that Moves You campaign, partnering with the boundary-pushing dance collective Moves NYC to spotlight how color, confidence, and creativity come alive in motion. The initiative marks a decisive step…