Balmain Brings Antonin Tron’s Debut Collection to Galeries Lafayette’s Windows
Balmain’s Jeanne Briand installation turns its creative transition into a shopper-facing presentation at Galeries Lafayette Paris.
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Loro Piana Links Cashmere Supply Resilience to Its Mongolia Conservation Program
Loro Piana’s Resilient Threads update puts herder support, animal health and biodiversity into the discussion about luxury supply continuity.
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
L’Occitane Extends Beauty Discovery Into Hôtel Quintessence’s Guest Experience
L’Occitane en Provence’s new amenity partnership puts the brand inside a luxury hotel stay on Lake Tremblant.
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.
Mytheresa Uses Jimmy Choo Exclusives to Build Its Transitional-Season Assortment
Mytheresa’s Jimmy Choo capsule turns back-to-school timing into a luxury footwear and accessories merchandising story.
Bloomingdale’s Puts Store Experience at the Center of Its Department Store Strategy
Bloomingdale’s latest strategy message connects physical retail, service and a differentiated brand mix.
Brooks Turns Daisy Chain Fields Into a Run Club Recruitment Opportunity
Brooks’ festival activation connected customization, charitable purchases and Run Club sign-ups.
Tory Burch Connects Tennis and Fashion Through Snoopy in Style NYC
Tory Burch’s one-off Snoopy design places the brand inside a cultural exhibition timed around New York’s fashion and tennis calendar.
Loewe Names Spike Fearn as a New Brand Ambassador
Loewe’s appointment of Spike Fearn adds a new public-facing relationship to its brand-building activity.