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Shein

SHEIN is an international B2C fast fashion e-commerce platform that specializes in women’s wear but also offers men’s apparel, children’s clothes, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand prides itself on offering on-trend styles catering to both young women and teens, which won’t break the bank. It aims to promptly offer new styles everyday at appealing prices.

Temu sues Shein

Temu sues Shein, alleging “Mafia-style” tactics

A legal showdown is unfolding between two fast-fashion giants. Temu, an emerging player in the industry, has taken legal action against Shein, accusing the latter of employing “Mafia-style” intimidation tactics to manipulate merchants and undermine Temu’s market presence. In a…

Fashion
SHEIN X designer incubator program

Inside: SHEIN X Designer Incubator Program

Launched in 2021, the SHEIN X Designer Incubator Program was created to democratize fashion by providing unparalleled access to resources; the program has become a beacon of empowerment for designers, artists, and brands worldwide. Shein X provides unprecedented access to…

Fashion
Alice Mccall and Shein collaboration

Alice McCall is back with SHEIN collaboration

The beloved Australian fashion label Alice McCall has made a dramatic comeback, partnering with the global fast-fashion powerhouse SHEIN. This collaboration marks a significant milestone for Alice McCall, who had previously announced the liquidation of her eponymous brand earlier this…

Fashion
Shein owns Missguided

Shein buys Missguided from Frasers Group

SHEIN, a leading online fashion and lifestyle retailer, has announced its acquisition of Missguided, a dynamic women’s fashion brand from the British retail group, Frasers. This strategic acquisition not only expands SHEIN’s portfolio of fashion brands but also underscores the…

Fashion

Shein faces lawsuit with H&M in Hong Kong

Fast-fashion giant Shein is once again in the legal spotlight, this time facing a lawsuit from Swedish fashion retailer Hennes & Mauritz AB (H&M). The litigation, which has been ongoing since 2021, accuses Shein of copyright infringement. This marks another…

FashionLaw