Target Gives New Marketing Chief Oversight of Roundel and Target+

The appointment took effect immediately, with Weinstein reporting to chief executive Michael Fiddelke. His remit combines brand engagement with two businesses that connect outside brands and sellers to Target customers.

Fiddelke said, “deepening how we know and engage our guests will be critical to our success.” Weinstein previously served as Hilton’s global chief marketing officer across 28 brands and Hilton Honors, as well as head of luxury brands.

At Target, he will oversee how shoppers encounter the company from discovery through shopping and broader cultural activity. The announcement places marketplace and advertising oversight within the same leadership role as the customer experience.

It does not disclose changes to seller terms, advertising products or the operating structure of either business.