The iconic UK fashion chain Ted Baker has announced the closure of 15 stores across the country, resulting in the loss of 245 jobs. This move comes after the brand fell into administration, marking a somber chapter in the story of what was once a beloved British institution.

Ted Baker, known for its quirky and high-quality fashion offerings, has been a staple on the high street for years, attracting a loyal customer base with its distinctive designs and engaging store experiences. However, the brand has faced a series of challenges in recent years, culminating in this latest development.

The closures are set to happen within weeks, affecting stores in key locations including London Bridge, Milton Keynes, Birmingham Bullring, Bristol, Bromley, Cambridge, Exeter, Leeds, Liverpool One, Nottingham, and Oxford.

This decision follows tough trading conditions and the fallout from the 2019 ousting of its founder, Ray Kelvin, amid allegations of misconduct. The pandemic further exacerbated the brand’s struggles, dealing a significant blow to the demand for office wear as remote working became the norm.