BELLAMI, a global leader in the hair extensions industry, has recently launched BELLAMI professional-grade hair care collection in Canada. This innovative line of products is the first of its kind, offering professional-grade care for hair extensions both in-salon and at home. The collection was developed in collaboration with renowned hair stylists and educators, who installed nearly a million hair extensions collectively. Moreover, these products also strengthen the health and integrity of natural hair.
John Costanza, Group Vice President of Beauty Industry Group, leading the charge for BELLAMI, emphasizes beauty in innovation, saying, “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.”
The professional and at-home collections are infused with the revolutionary H-2™ Complex and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the H-2™ Complex contains both hydrophilic and hydrophobic properties, allowing the formulas to target different areas of damage and achieve maximum results. The Hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, while the hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling.
The at-home formulas complement the professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage.
The Moisture Restore Shampoo by BELLAMI Hair is a restorative, sulfate-free shampoo that is designed to nourish the hair while enhancing its color. It features key ingredients such as Vita-Seal™ Complex and ChromoHance™ polymer which work together to preserve the hair’s integrity, prevent future breakage, and protect hair color from fading for up to 10 washes.
The shampoo also contains a proprietary blend of nutrients and vitamins including Trehalose 100, Vitamin B5, Coffee Seed Oil, Avocado Oil, Ama Oil, and a Protein Blend. These ingredients hydrate the hair, seal the cuticles, fortify the hair, moisturize and shield against damage, promote hair health, and prevent dehydration. Clinical studies have shown that the use of this shampoo results in 3x shinier hair that feels soft, healthy, and hydrated. This product is available for shipping in Canada only.
The Blonde Brilliance Purple Shampoo is specifically designed for blonde and light-colored hair. It utilizes the H-2™ Complex, a unique blend of hydrophilic and hydrophobic compounds, to neutralize brassiness and tone hair. The hydrophilic component balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, while the hydrophobic component restores the hair’s natural surface by replenishing lipids stripped during hair services like coloring or heat styling.
The shampoo also contains glycerin, argan oil, panthenol, and tocopherol (Vitamin E) which work together to attract moisture, strengthen hair, prevent split ends, smooth frizz, improve elasticity, restore shine, and protect the hair and scalp. The product is designed to leave hair with brilliant shine and dimension while also strengthening bonds to heal and prevent further damage and breakage. This product is available for shipping in Canada only.
The Moisture Restore Conditioner by BELLAMI Hair is a restorative hair product available in a 33 oz refill format. This conditioner is designed to nourish the hair while enhancing its color and providing weightless hydration. It features key ingredients such as the Vita-Seal™ Complex and ChromoHance™ polymer, which work together to prevent breakage and protect hair color from fading for up to 10 washes.
The Vita-Seal™ Complex is a proprietary blend of nutrients and vitamins, including Trehalose 100, Vitamin B5, Coffee Seed Oil, and Avocado Oil. These ingredients hydrate the hair, seal the cuticles, fortify the hair, and shield it against damage.
The Miracle Mask Restorative Deep Conditioner is designed to revitalize and repair damaged hair. The hair mask uses a unique Vita-Seal™ Complex, penetrating the hair cuticle to repair damage and enhance the hair’s appearance. This complex includes a blend of nutrients and vitamins such as Trehalose 100, Vitamin B5, Coffee Seed Oil, and Avocado Oil that hydrate, protect, and lock in moisture.
The product also contains a Natural Humectant Blend of Glycerin and Trehalose, which attract moisture to strands, strengthening hair and preventing split ends. Additionally, it features a Nourishing Oil Blend of Amla Oil and Sunflower Seed Oil, which promote hair health, add shine, strengthen, add volume, and deeply nourish dry hair and scalps.
Other key ingredients include Sesame Seed Oil, Cupuaçu Butter, and ChromoHance ™, which protect hair from heat damage, provide deep moisture, seal moisture, promote elasticity, and maintain color vibrancy. The product leaves hair feeling soft and manageable, enhances bounce and shine, and protects hair color and vibrancy.
The Bond Preserve (Bond Fusion System Step 3) is part of a triple-action bond-building process that enhances hair structure during and after color chemical services and thermal styling. It can also be used independently to deeply restore and repair hair by diluting Step 1 with water.
The Bond Preserve (Step 3) is an at-home treatment loaded with H-2™ Complex, which maintains the integrity of repaired bonds and improves the overall health, appearance, and integrity of hair between salon visits. The H-2™ Complex is a revolutionary blend of compounds with hydrophilic and hydrophobic components that target different areas of damage to achieve maximum resilience.
The product is easy to use: it should be applied to washed hair from mid-lengths to ends, left on for 5-10 minutes, and then rinsed off. However, it should not be applied near hair extension adhesion sites.
Flawless Blend Moisturizing Leave-In Creme is designed to blend natural hair with hair extensions seamlessly. It is infused with Vita-Seal™ Complex, a proprietary blend of nutrients and vitamins that preserves the hair’s integrity and prevents future breakage. The cream also contains Amla oil and Argan oil which tame frizz, nourish dry ends, and add shine to the hair.
The product also offers thermal protection, safeguarding the hair from heat damage. Other key ingredients include Trehalose 100, Vitamin B5, Coffee Seed Oil, Avocado Oil, Glycerin, and a Nourishing Oil Blend. These ingredients work together to hydrate the hair, seal cuticles, fortify the hair, moisturize, and prevent split ends.
The Total Defense Spray is a heat-activated spray designed to protect hair from heat damage and humidity, while also enhancing color vibrancy. It relies on a proprietary Vita-Seal™ Complex to smooth hair and a ChromoHance™ polymer to improve color vibrancy. The spray also detangles hair, making it more manageable and soft, adds shine, eliminates frizz, and seals split ends.
BELLAMI Professional Hair Care is now available in Canada, with ten professional products available in-salon and at BELLAMI Professional, and eight at-home products available at BELLAMIhair.com and at the BELLAMI Beauty Bar in Vancouver. All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners, and all aluminum and plastic components are recyclable. In addition to a full range of travel sizes for you can easily take care of your hair extensions on the go!