The Body Shop is closing 100 stores

disappointing Christmas sales and insufficient working capital led to difficulties in meeting day-to-day expenses. Aurelius Group, the private equity firm that acquired The Body Shop in November 2023, went into administration as a way to cut losses and attempt to turn a profit amid a tough market.

While customers can still purchase goods from The Body Shop both in-store and online for now, there is a risk that refunds or exchanges may become problematic if local stores cease trading.

The Body Shop’s collapse into administration put approximately 2,000 jobs at risk, although it was stated that Canadian stores would not be affected. The brand’s failure to innovate its product range, remain competitive on price, and acknowledge rivals such as Lush and Origins also contributed to its downfall.

In an effort to create a more financially viable business model, The Body Shop announced the closure of nearly half of its UK stores and the reduction of around 300 head office roles…