The Glasshouse Opens In NYC By Hosting Exclusive Premiere Party For Rihanna’s Savage X Fenty Show Vol. 3

After years of development and construction, the brand-new venue showcased its beautiful finishes, state of the art technology, immense functionality, and best in class guest hospitality. Located at 660 12th Avenue, The Glasshouse features outdoor terraces, pre-function spaces, and a wide-range of production infrastructure.

“The build for this event was executed in three short days, we built a custom 30-foot high LED wall, an experiential and immersive video tunnel, interactive activations inspired by scenes in the show, satellite bars and an outdoor styled lounge,” says The Glasshouse co-owner Alex Holiday.

“After 5 years of development and construction, It’s truly incredible to experience what our team and partners accomplished in transforming our space for this exciting event!” In addition to the award-winning singer and fashion mogul, the event was attended by influencers, models, fashion leaders and industry executives.

Featuring event production and beautiful decor by SO Events, guests were treated to 360-degree views of Manhattan and the Hudson River, while enjoying music played by DJ Inferno. “This venue functions for a multitude of various industries and clients; it…