In 2021, The House of LR&C, a fashion brand founded by Russell Wilson, Ciara, and retail expert Christine Day, expanded its presence by partnering with Revolve, a next-generation fashion retailer for Millennial and Generation Z consumers. This collaboration allowed customers to shop select items from LITA by Ciara and Good Man Brand on Revolve’s platform.
The House of LR&C, which stands for “Love, Respect, and Care,” was established in 2020 with a mission to give back and make a positive impact on people and the planet. With every purchase, 3% of net revenue is donated to the Why Not You Foundation, a non-profit organization supporting programs that empower girls and young women locally, nationally, and globally.
LITA by Ciara offers accessible luxury clothing for the everyday woman, with most of the collection included in Revolve’s Sustainability Shop. The curated selection features essential silhouettes and classic must-haves, such as slinky bodysuits made with recycled nylon, cozy fall shirt jackets, and seasonal pops of fashion like traceable Alpaca Wool long cardigans and 100% recycled cashmere cropped sweaters.
Good Man Brand, founded in 2015 by Russell Wilson, focuses on contemporary-yet-casual clothing and footwear for men, combining superior craftsmanship, innovative design, and next-level comfort. The collection available on Revolve Man includes refined takes on classic tees, elevated outerwear in suede, leather, and wool, cozy knitwear, and Italian-made sneakers.
This partnership between The House of LR&C and Revolve not only brings sustainable and ethical fashion to a wider audience but also furthers their shared mission of making a positive impact on the world through fashion.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.