BeautySephora

Olive Young Uses Sephora to Expand K Beauty Across North America

This partnership brings the popular Korean beauty expertise of Olive Young to Sephora's 580 stores, highlighting trends like Skin Reset and SPF Destination.

Olive Young Uses Sephora to Expand K Beauty Across North America
BeautySephora

Olive Young Uses Sephora to Expand K Beauty Across North America

Olive Young and Sephora have launched the Olive Young K Beauty Edit at Sephora Times Square in New York City, creating a new platform for Korean beauty discovery in the United States. The shop in shop concept is now rolling out to approximately 580 Sephora stores across North America, bringing curated products from 19 K beauty brands and about 150 products to a much wider audience.

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