Treslúce Beauty by Becky G Launches into ULTA Beauty’s 351 Stores

Superstar Becky G launches into ULTA Beauty stores and online. Becky G, is a second-generation Mexican-American musician and an authority in beauty. She is the youngest CoverGirl to date, she is determined to create positive change by acknowledging Latinx creators, consumers and tastemakers in today’s beauty economy.

“As we continue to bring culturally relevant, trend-forward brands in our assortment, we are confident our guests will embrace these products’ unique and vegan ingredients as well as its deep, meaningful heritage.” said Marcia Salcedo, senior vice president of merchandising, Ulta Beauty.