Superstar Becky G launches into ULTA Beauty stores and online. Becky G, is a second-generation Mexican-American musician and an authority in beauty. She is the youngest CoverGirl to date, she is determined to create positive change by acknowledging Latinx creators, consumers and tastemakers in today’s beauty economy.
“As we continue to bring culturally relevant, trend-forward brands in our assortment, we are confident our guests will embrace these products’ unique and vegan ingredients as well as its deep, meaningful heritage.” said Marcia Salcedo, senior vice president of merchandising, Ulta Beauty.
Treslúce Beauty will be available online at Ulta.com beginning March 7, 2022 and in 351 select Ulta Beauty store locations on March 13, 2022.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
