Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty’s 1,300+ store locations across the United States, as well as on Ulta’s website. This expansion made it easier for beauty enthusiasts to access and explore Fenty Beauty’s full assortment of products, including bestsellers like Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer, and Killawatt Freestyle Highlighter.
Ulta Beauty is one of the largest beauty retailers in the U.S., with a presence in all 50 states. As of February 20, 2023, there were 1,360 Ulta Beauty stores in the country, with California having the highest number of locations at 168 stores. The addition of Fenty Beauty to Ulta’s offerings was a significant milestone for both brands, as it allowed customers to shop for their favorite Fenty products alongside other popular beauty brands.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do,” said Rihanna.
Fenty Beauty’s launch at Ulta Beauty was met with great enthusiasm from fans, who could now shop for their favorite products both online and in-store. The brand’s commitment to inclusivity and its 100% cruelty-free status have made it a popular choice among beauty enthusiasts, and its availability at Ulta Beauty has only served to strengthen its position in the market.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide,” said Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty
In conclusion, Fenty Beauty’s launch into all Ulta Beauty stores on March 6, 2022, marked a significant milestone for both brands. With over 1,300 locations across the United States, Ulta Beauty has made it easier than ever for customers to access and explore
Fenty Beauty’s full assortment of products. This partnership not only benefits the brands but also provides beauty enthusiasts with a convenient and inclusive shopping experience.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.