BeautyNews

BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail

BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.

Published: Sep 14, 2026 12:49 PM

By Ifrah Nadeem

BeautyNews

Add RETAILBOSS as Preferred Source

BeautyNews

BYOMA Takes LONGEVIT-8 Serum Into International Beauty Retail

Image: BYOMA.

BYOMA is bringing its barrier-first skincare positioning into the longevity category with LONGEVIT-8 Peptide Serum, supported by a rollout across Ulta Beauty, Cult Beauty and Sephora markets. The brand says the serum is available through those retailers, with a Boots UK launch planned for September 16.

A Longevity Proposition Below $30 Ulta Beauty lists the 1.35-ounce serum at $25.99. That price places BYOMA’s latest ingredient-led treatment within an accessible beauty-shopping range while giving the brand a new way to discuss skin aging alongside its established barrier focus.

The formula combines BYOMA’s GHK-Cu Longevity Matrix with Phyto-PDRN, NMN and its Tri-Ceramide Complex. The brand positions the product around the appearance of skin texture, firmness and other visible changes. Those are the company’s product claims, rather than independent conclusions about biological aging.

Retail Distribution Carries the Launch BYOMA identifies Sephora distribution across Europe, the Middle East and Australia, alongside Ulta Beauty and Cult Beauty. Boots adds a further UK shopping channel on the date announced by the brand. The rollout makes retailer reach central to the story.

BYOMA is pairing a specialized skincare message with familiar shopping destinations, using a single product introduction to extend its barrier-health identity into a broader conversation about how consumers approach visible skin aging.

Members-only article

Unlock the rest of this story

Join free to keep reading RETAILBOSS beauty coverage, industry analysis, and market intelligence.

Continue with Google

Company

Password

Send me RETAILBOSS daily newsletter via Substack. I can unsubscribe anytime. Confirm that I want to create a RETAILBOSS account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.