L’Oréal and Facebook bring virtual try-ons to Instagram shopping with ModiFace

L’Oréal and Facebook have announced a technology platform integration with ModiFace, L’Oréal’s owned augmented reality and artificial intelligence company, to bring AR-powered makeup try-ons to shopping on Instagram. 

Facebook’s AR platform Spark AR and ModiFace are providing a technology that brings the quality and accuracy of AR makeup experiences developed by ModiFace to Instagram Shops. Consumers can navigate to the brand’s Instagram page, find a product, and virtually try it before they buy.

NYX Professional Makeup, Urban Decay, Maybelline New York and Lancôme are the first L’Oréal brands to arrive on Instagram Shops with AR try-ons for their lipstick products. More Group’s brands and makeup categories are planned to follow.  

“ModiFace has pioneered AR technologies and developed realistic and accurate virtual try-on experiences for more than a decade. In an age where social commerce is becoming increasingly important for consumers, this new step in our collaboration with Facebook will contribute…