Klarna expands flexible payment solutions, launching first Pay in 4 subscription service in the US

Klarna the leading global retail bank, payments and shopping service, today announced it is expanding its solutions for US consumers and retailers by offering flexible payments for subscriptions, one of the fastest growing and largest sectors of the Services economy.

The first-of-its-kind offering in the US provides consumers with a more convenient, transparent and affordable way to pay and manage quarterly and annual subscriptions, memberships, and more, by allowing them to spread their purchases into 4 interest-free payments and track everything in the Klarna app. 

According to Insider Intelligence, the subscription economy is growing exponentially, with US retail ecommerce sales projected to grow to $28 billion in 2021. By 2023, 75% of organizations selling direct-to-consumer will offer subscription services, reports the Subscription Trade Association. With Klarna’s US subscription offering, merchants across categories such as beauty, apparel, and fitness services can now provide added value to consumers who seek convenience, flexibility,…