How To Get Your Product Into Ulta Beauty Stores

Are you looking to get your product onto the shelves of ULTA? There is no better time than now for product-based business owners to sell product to beauty retailers.

Ulta Beauty is committed to 15% Pledge by more than doubled the number of Black-owned brands and investing $8.5 million to brand marketing support for Black-owned, Black-founded and Black-led brands within their assortment, more than doubling last year’s investment.

Curating & Nurturing Diverse Assortment In 2021, ULTA proudly joined the 15% Pledge and more than doubled the number of Black-owned brands in our unparalleled assortment. ULTA will continue building upon our work to help diverse leaders, founders and entrepreneurs thrive in the beauty industry. Launch a Brand Partner Accelerator Program focused on early-stage BIPOC beauty brands. We will provide time, resources and mentorship to educate, inspire and support brand development for retail readiness. To offer founders of color greater access, capital…

and expertise, we will invest $5 million in New Voices, a venture capital firm that partners with and invests in entrepreneurs of color to drive scalable, sustainable businesses and create generational wealth. As the VC’s beauty retail partner, we will provide priority access to shelf space, merchandising and marketing support.

Allocate $3.5 million to in-store merchandising support so guests can more readily find the Black-owned, Black-founded and Black-led brands within our assortment. Register Your Business With Ulta Beauty The first step, ULTA has a standard process for new brand product submissions.

In order to submit your product to be sold in ULTA stores and/or online, you can do so through RangeMe. Apply Here. The simple way to showcase your product to ULTA buyers RangeMe is an online platform that makes it easier for us to discover new products. How RangeMe works: Create a product profile.

The upload process will help you enter all the key info we need to see. Your product is matched with the right category buyer. Buyers review your products. You will receive a notification once your product has been reviewed. Create Account Here ULTA’s Growing List of BIack-Owned Brands…

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How To Get Your Product Into Ulta Beauty Stores

Are you looking to get your product onto the shelves of ULTA? There is no better time than now for product-based business owners to sell product

Unlock the rest of this story

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