Introducing a burst of youthful energy to one of the world’s largest online marketplaces for plus-size fashions, June+Vie adds a hip, younger vibe to the retailer’s lineup of venerable plus-size brands known for their comfort, fit, and smart, versatile styling.
Aimed squarely at women with a youthful attitude and style, the brand’s name comes from the Roman goddess “Juno,” the protector of women, and “vie,” the French word for “life.” June+Vie introduces a lively, new era to the OSP family, with an aesthetic that conveys confidence and exudes joy. Styles are feminine and modern, including statement party dresses in shimmering sequins, and richly hued, stretchy velours that show a bit more leg with attention-grabbing side slits. Fall must-haves include buttery leather styles, including a peplum moto jacket and sleek leggings offering work / play versatility, and dramatic textured teddy fleece maxi coats for fashionable warmth on cool days. The lifestyle…
collection also features an abundance of sweaters, from luxurious off-the-shoulder styles to duster-length cardigans in solid hues and quintessential seasonal prints.
Uber feminine style and distinctive design details round out the collection, with figure-celebrating swing dresses and tops boasting lace accents and a variety of playful sleeve styles, as well as flattering fabrics that add an element of glam, from elegant sheer treatments to curve contouring knits.
June+Vie Brand Manager Julie Watson says June+Vie is rooted in a current, yet approachable, expression of fashion and trend. “We created the brand to serve as a love-letter to style-focused, self-assured women who refuse to define themselves by numbers, be it age or size.
Bringing the vision of June+Vie to life has been a joy for all of us, and we can’t wait for its CFW debut,” says Watson…
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