Created by fashion influencer Arielle Charnas in 2020, Something Navy initially experienced great commercial success during the pandemic. However, the brand has recently faced a dip in sales and a significant number of employees have left the company. Something Navy was launched in July 2020 by Arielle Charnas, a fashion influencer who gained popularity through her blog “Something Navy,” which she started in 2009.
Over the years, Charnas grew her blog into a media brand and eventually ventured into the fashion industry, creating her own clothing line. The brand initially planned to launch in March 2020 but was delayed due to the Covid-19 pandemic. In its first year, Something Navy earned $32 million in revenue and was valued at $100 million, according to Insider in 2021. The company also raised $17.5 million in funding from various investors, including…
venture firms and notable individuals in the fashion industry. However, as time went on, Something Navy began to face financial difficulties. The brand fell behind on payments to suppliers, freelancers, and models, resulting in strained relationships and mounting debts.
Insider reported that the company owed one supplier in India $364,000, which was only resolved after the story broke in the media. The struggles at Something Navy were not limited to financial issues. The brand also experienced internal challenges, including the departure of key employees.
In 2022, nearly half of Something Navy’s full-time employees left the company, citing dissatisfaction with the CEO, Matt Scanlan. Former employees claimed that Scanlan failed to address the company’s problems adequately and kept Charnas uninformed about the situation.
Furthermore, Scanlan himself left his role as CEO in June of that year, leaving the company in a state of disarray. The departure of Scanlan, who had played a crucial role in the brand’s success, further added to the uncertainty surrounding Something Navy…
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