Paul Smith introduces a New York flagship at 929 Madison Avenue, New York, NY 10021, bringing the character of Sir Paul Smith’s Holland Park home to Manhattan’s Upper East Side. Open October 14, the two-story shop combines men’s and women’s ready-to-wear, accessories and dedicated tailoring services in rooms modeled on a lived-in London townhouse.
The opening comes nearly four decades after the company established its first New York shop on Fifth Avenue. Here, the brand’s longstanding approach of giving each store a distinct identity takes a particularly personal form: details from Smith’s own home shape the route from the entrance to the upstairs tailoring room.
A London Townhouse on Madison Avenue
A traditional stucco façade introduces the concept through a handcrafted mosaic by French artist Alexandra Carron. Its needle and thread motif places tailoring at the threshold, connecting the shopfront to the work customers will find inside.
In Paul’s Lobby, octagonal floor tiles refer directly to the hallway of his London home. Antique furniture and reclaimed wood panelling give the entrance a domestic character, while a large 19th-century draper’s table, originally used to measure fabric, now displays signature socks, shoes and accessories. A chandelier made from vintage spoons brings an unexpected detail overhead.
Personal Collections Frame the Ready-to-Wear
Paul’s Study houses the men’s and women’s ready-to-wear collections within oak panelling and an area rug finished with a pink dip-dyed fringe. Vintage walnut library chairs have been reupholstered by longtime textile partner Maharam in fabrics celebrating Paul Smith’s Signature Stripes.
The mantelpiece echoes the one in Smith’s private study, displaying postcards and letters gathered over the years around an 18th-century folk art model building. Behind the tills, a gallery wall of paintings, photographs and prints, all selected by Smith, extends that personal collection into the working space of the store.
The Jet Lag Room Makes Space for Tailoring
Upstairs, Paul’s Jet Lag Room is devoted to tailoring, occasion wear and Made to Measure services. Its name refers to the room at Smith’s home where he resets after long journeys, translating that sense of retreat into a setting for more considered clothing appointments.
Natural hessian covers the walls, alongside paintings collected over the years and ceramics by contemporary British artist Charlotte Salt. A brutalist side table and tan leather tub chairs reinforce the residential atmosphere. British craftsmen Parquet Parquet supplied the reworked parquet flooring, while a rug comes from Paul Smith’s latest collaboration with The Rug Company.
A faux window looks onto an image of Smith’s private Holland Park garden. Elsewhere, a mirror made from found dominoes, sculptural bird boxes and cast iron banana-shaped door handles carry his taste for unusual objects through the shop. A functional speaking tube connects the Jet Lag Room with the cash desk below.
A New Chapter for North America
Danny Power, Paul Smith’s President North America, connects the flagship directly to the company’s regional ambitions.
“Paul Smith has proudly been part of the fabric of New York for nearly forty years, a much-loved brand by those in the know. Our new flagship on Madison Avenue is an incredibly exciting next step as we embark on a new chapter for our business in North America. The opening signals a moment of real focus and energy as we sharpen what we stand for. The shop is a commitment to our ambitious plans for growth in North America.”
The Autumn/Winter 2026 collection is available in store and through Paul Smith’s website. By placing the collection alongside Made to Measure services, personal objects and specialist craft, the Madison Avenue flagship makes the designer’s approach to clothing visible in the store itself, from the tailoring motif outside to the appointment space upstairs.
