Saks, a premier luxury e-commerce platform, announced its partnership with Lucid Motors, an American manufacturer of luxury electric vehicles. This collaboration, launched in February 2024, is Saks’ first venture into the electric vehicle (EV) market, reflecting the retailer’s innovative approach to partnerships in new markets.
“Our partnership with Saks, a longtime authority in the luxury space, blends our technology and design excellence with high-end retail in an incredible collaboration,” said Peter Rawlinson, CEO/CTO of Lucid. “The collaboration brings the Lucid brand directly to Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air.”
The partnership between Saks and Lucid Motors is multifaceted, extending across various aspects of the Saks Fifth Avenue ecosystem. As part of this alliance, select Saks locations will allow customers to experience Lucid’s vehicles firsthand through test drives. The initiative kicked off on February…
8th at Saks’ new West Coast flagship store in Beverly Hills, California, and includes the Boca Raton store location, among others. “We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks.
“As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle.
With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.” Lucid Motors stands out in the EV market due to its impressive engineering, particularly its motor unit, which is not only compact but also incredibly powerful.
The Lucid Air model boasts horsepower ranging from 480 to a staggering 1,234 in the limited-production Lucid Air Sapphire. This level of performance positions Lucid as a strong competitor against other luxury electric vehicles, such as the Tesla Model S and Porsche Taycan. The Air lineup starts at $77,400* and consists of four…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.