MarketingSocial Media

How Brands Should Prepare for a TikTok Ban: Experts Weigh in

In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform's uncertain future.

Published: May 1, 2024 2:55 PM

By Jeanel Alvarado

MarketingSocial Media

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MarketingSocial Media

How Brands Should Prepare for a TikTok Ban: Experts Weigh in

In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform’s uncertain future. The looming legislation that could make it illegal to distribute or host TikTok in the U.S. has spurred a wave of contingency planning among businesses reliant on the platform for advertising and engagement.

Many brands and retailers such as PrettyLittleThings, has since opening its Business Account in 2019, Pretty Little Thing has accumulated more than 1.1 million followers and generated more than 15.7 million likes across 460+ videos.

TikTok has proven to be highly effective for engaging with its audience while helping the brand maintain a buzz around its fast fashion clothing lines. Osian, owner of Antur Supply Co, a U.K.-based adventure lifestyle brand, has grown his fan base to over 90,000 followers. Osian says that posting regularly on TikTok is key.

He started his TikTok journey with videos about starting a business from his bedroom, sharing things like his business inspiration, design and manufacturing process, and packaging orders in his home office. He wasn’t expecting a large audience, but one of his early order-packing videos went viral.

We reached out to 13 marketing experts to ask: Should retailers and brands continue to focus their social media marketing efforts on TikTok despite the potential US ban, or should they redirect their attention to other platforms?…

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How Brands Should Prepare for a TikTok Ban: Experts Weigh in

In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform's uncertain future.

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