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Seafolly Celebrates 50 Years with New US Flagship Store

Australian swimwear powerhouse Seafolly is charting new territory in its nearly 50-year legacy with the launch of its very first US flagship store in Corona del

Published: Aug 6, 2025 11:51 AM Updated: Jun 8, 2026 1:53 AM

By RETAILBOSS Team

BusinessFashion

Seafolly Celebrates 50 Years with New US Flagship Store

Australian swimwear powerhouse Seafolly is charting new territory in its nearly 50-year legacy with the launch of its very first US flagship store in Corona del Mar, California. The sun-drenched opening, slated for August 7, 2025, at 932 Avocado Avenue, signals a bold new era for the brand’s global ambitions and underlines the enduring appeal of the Australian beach lifestyle on American shores.

Expanding Horizons: Why the US and Why Now? Founded in 1975 and loved across generations for its premium swimwear, Seafolly has built a passionate fan base in Australia and beyond.

Until now, US customers have mainly discovered Seafolly in department stores and specialty retailers such as Nordstrom, Everything But Water, and Revolve.

The decision to open a standalone flagship in California “gives us the opportunity to connect directly with new and existing customers who value coastal living, style and premium swimwear,” says CEO Brendan Santamaria.

He went on to further emphasize, “opening our flagship store in Corona del Mar gives us the opportunity to connect directly with new and existing customers who value coastal living, style and premium swimwear.” This expansion is not just strategic but also deeply personal for the brand; California’s coast is internationally renowned, echoing the sun-drenched beaches and effortless cool that are quintessentially Seafolly…

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Seafolly Celebrates 50 Years with New US Flagship Store

Australian swimwear powerhouse Seafolly is charting new territory in its nearly 50-year legacy with the launch of its very first US flagship store in Corona del

Unlock the rest of this story

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