among the fastest-growing haircare segments nationwide. The “curly hair movement” continues to influence brands to develop more inclusive lines, with innovation in clean, sulfate-free, and botanical-based formulas now expected rather than exceptional.

Consumers want products that address their unique curl patterns and provide personalized solutions Founded in Australia more than 35 years ago by a team of professional stylists, JUSTICE Professional has long been known in its home market for salon-developed formulas that combine performance with accessibility.

Internationally, its products have been embraced in markets such as New Zealand, the UK, and Singapore, where the brand’s focus on professional results without sulfates, parabens, or silicones has resonated with both salons and at-home users.

The new Curl Define lineup — comprising a shampoo, conditioner, activator spray, and styling crème — was created to address the needs of waves, curls, and coils. Drawing on active botanical ingredients, the collection aims to enhance curl definition, reduce frizz, and maintain moisture without weighing hair down…