Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers through influencer-led digital marketing and a focus on essential skincare.
For the three-week period analyzed, from August 5 to August 24, 2025, Rhode Beauty generated approximately $7.77 million in sales revenue, showcasing a strong market performance. This figure is derived from its weekly sales totals: $3.06 million for the week ending August 10, $2.27 million for the week ending August 17, and $2.43 million for the week ending August 24. In stark contrast, Kylie Cosmetics recorded sales revenue of approximately $375.77 thousand over the same three-week period, representing only about 4.8% of Rhode Beauty’s sales.
Top Rhode Skin Competitors and Alternatives
Fenty Beauty stands as the clear market leader with…
an estimated $600 million in annual revenue for 2025, driven by its extensive product range and global reach. Rare Beauty and Kylie Cosmetics are projected to achieve annual revenues between $350 million and $400 million respectively, solidifying their positions as major players.
Brand 2025 Annual Revenue (Projected) Market Position/Remarks Fenty Beauty $600 million Market leader with strong global presence and inclusivity focus Rare Beauty $350-$400 million Rapid growth, strong Gen Z appeal, and focus on mental health Kylie Cosmetics $380-$400 million Stable growth, influential with younger consumers, leveraging social media Leading Celebrity-Founded Rivals Rare Beauty by Selena Gomez stands out as Rhode Beauty’s most prominent direct rival, with both brands actively pursuing similar Gen Z demographics and reportedly discussing valuations exceeding $1 billion .
Rare Beauty differentiates itself by centering its brand narrative around mental health advocacy, inclusivity, and authenticity, engaging its audience through founder-fronted campaigns and viral TikTok challenges . Kylie Cosmetics, led by Kylie Jenner, remains a significant competitor, leveraging Kylie Jenner’s extensive…
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