CAKES Body Appoints Erica Culpepper to Lead $100M Brand’s Next Phase

From L’Oréal to CAKES: A Powerhouse Leadership Move Culpepper brings more than 20 years of industry experience from L’Oréal Groupe, where she held leadership roles across some of the company’s most renowned and fast-growing brands, including L’Oréal Paris, Maybelline New York, IT Cosmetics, and Carol’s Daughter.

At L’Oréal, she was a driving force behind “Next Big Brands,” an internal accelerator that helped indie beauty disruptors scale globally. Her expertise in cross-category branding and viral innovation aligns with CAKES’ ambition to evolve from an e-commerce phenomenon into a mainstream cultural entity.

“I’ve admired CAKES body since its early days — what started as a clever solution has evolved into a full-on cultural movement rooted in purpose, community, and simplicity,” Culpepper said.

“Taylor and Casey have built something truly special, and I’m thrilled to join forces to scale CAKES with heart, impact, and a bold vision for the future.” CAKES: From Scrappy Startup to Cultural Mainstay Founded by sisters Taylor Capuano and Casey Sarai, CAKES’ body began with a mission to create “boob solutions” that combine comfort, function, and inclusivity…